Wednesday, July 22, 2009

A super opportunity?

Interesting news that InBev are considering selling off the Tennent’s beer brands and the associated Wellpark Brewery in Glasgow. They want to concentrate on international brands and divest those that only have a regional appeal. Now, Tennent’s is hardly the first name on the beer lover’s lips, but Tennent’s Lager, first brewed as early as 1885, still accounts for over half the Scottish lager market, and the notorious Tennent’s Super remains the tramp’s preferred route to oblivion. But it could be a unique opportunity for an ambitious entrepreneur to grab a substantial share of the British beer market. On the other hand, with the Scottish Government doing their utmost to put brewers and distillers out of business with their anti-drink crusade, it could be a poisoned chalice.