I know many of you will have already seen this, but this video from SIBA entitled Proud of British Beer is well worth watching. It is good that it encompasses the whole industry and avoids any hint of factionalism – indeed the woman who brews Carling is prominently featured. In its plea to George Osborne to turn off the alcohol tax escalator it also doesn’t flinch from the reality of closed pubs. As a nation we have a longstanding tendency to be cynical and self-deprecating about our achievements, but there should be no shame in taking pride in our national drink and the people who produce it.
Proud of British Beer from Society of Independent Brewers on Vimeo.