Thursday, June 30, 2011

Trickle becomes a flood

Many will have said it was watery piss already, but the next beer to have its strength reduced is Budweiser Draught, which is being reduced from 5% ABV to 4.3% to make it “more sessionable”. Few beer lovers will be shedding any tears over this, but it’s yet another example of the growing trend of beer watering. I suspect few of its drinkers realised it was actually 5% in the first place.

Incidentally, while there is a widespread belief that American beer is weak, this is largely a myth. Most regular US beers, although very pale and bland, conform to the “Continental” 5% standard rather than the British 3.8-4% “session beer” standard. This may arise from the fact that, in the US, alcohol content is normally shown by weight, not by volume. As alcohol is considerably lighter than water, a US beer that is 4% by weight will be the same strength as a Canadian one that is 5% by volume.