And I wouldn’t be at all surprised if, in the next two or three years, they come back and have another bite at the beer cherry. Given that there aren’t really any mass-market beers in the range from 5% to 7.5%, I would expect to see the cut-off point at 4.5% or even 4.0%. Enjoy that Pendle Witches Brew while you can...
(H/t to Leg-iron)