I had to raise a smile at the latest example of the unintended consequences of Righteous initiatives. The NHS have launched an iPhone “app” which lets users enter details of the alcoholic drinks they have consumed and then warns them if they are exceeding “safe” levels. However,
within days of the tracker being released it was being described on the internet as an “awesome game” and users were boasting about trying to beat their “top score”.Now who could have ever guessed that would happen?
It’s on a par with those roadside signs that light up saying “Your speed is 36 mph” which inevitably acted as an invitation to the local yoofs to see who could record the highest speed.