Some salutary words for the pub trade
here from Chris Snowdon, in response to
this article from Adam Fowle of M&B pleading for special favours from the government – the call of lame duck industries down the years. It’s funny how nobody seemed that bothered about supermarket drink prices before 1 July 2007, isn’t it? Chris concludes:
Consumers aren't stupid. They've always known that they can get their alcohol much more cheaply from the off-trade. They pay (or paid) a premium to go to the pub because pubs sell atmosphere, comfort, entertainment and relaxation. Above all, they sell an environment. That environment changed dramatically in July 2007. For some people, it was a change for the better, but every economic indicator suggests that for pubs' core customer base, it was a change for the worse. People will not pay a premium to stand out on the street. Whether that premium is £2 or 2p makes little difference when there is a comfy sofa and a roaring fire back at home.
So, yes, it's not pretty when business colludes with government, but it's understandable when business feels it can maximise its profits. But when years of collusion have led to nothing but the decimation of your industry, isn't it time to grow a pair?
The anti-drink lobby must be chortling into their sarsaparilla at the sight of sections of the drinks trade at each others’ throats.
