Sunday, July 18, 2010

Guerrilla marketing

The Observer reports with predictable outrage that tobacco companies are using “edge-of-the-law” tactics to get round the tobacco advertising ban and promote their products. Not surprisingly, ASH are yet again foaming at the mouth. But I say good luck to them – the blanket ban on tobacco advertising is an egregious violation of free speech, and one of the things Clegg should (but won’t) put at the top of the list for his Great Repeal Bill (which is increasingly looking as though it won’t repeal anything significant at all). If you ban something, you shouldn’t be surprised if those affected do their best to find ingenious ways of circumventing it.