Do as we say, not as we do

You couldn’t make it up.

A charity which criticised the Government for accepting money from junk food companies was itself secretly paid £50,000 by Coca-Cola to promote low-calorie sweeteners.

The National Obesity Forum signed a deal with Coca-Cola in January, a few months after trustee Tam Fry had said he was ‘horror-struck’ at plans for such companies to provide cash to back public health campaigns.

Mr Fry, 75, is understood to have brokered the Coca-Cola deal, despite accusing the Government last July of being ‘bribed’ by fast food giants.

And there have been various reports recently that artificial sweeteners can actually lead to weight gain by messing around with the body’s natural response to eating and drinking.

(h/t to Leg-iron)