Last year I reported how West Country cider drinkers were up in arms at the way Gaymers had reduced the strength and dumbed down the flavour of Dry Blackthorn cider. Today it’s been announced that, following a Facebook campaign, Gaymers have relented and agreed to make the original recipe available again. This shows that grassroots campaigning can work and underlines the point that big companies ignore their consumers at their peril.