Tuesday, December 20, 2011

Join the revolution

It’s interesting that Robinson’s have created a Facebook page here to campaign against High Strength Beer Duty, which for them is the “Old Tom Tax”. Rare to see a major company directly challenging a government policy in this way. However, although I have a page (under my own name, not A. Curmudgeon) I have to say I’ve never really “got” Facebook and would question how effective this is going to be – wouldn’t a simple petition on the brewery website be better? In reality, I would suggest it’s primarily a marketing tool. But good luck to them – it’s a fine beer.