Monday, December 5, 2011

Steer clear of pubs this Christmas

We have recently seen the launch of the annual advertising campaign against drink-driving over the festive season. Of course the sentiment is laudable, even if the means of delivering it is not always as well-focused as it could be, but surely for every person who says “better get a cab, then”, there will be another who thinks “better safe than sorry, stay at home and get some cans in”. Might it not be the case that, over the years, the subliminal drip-drip effect of these campaigns, however noble the intention, has had the unintended consequence of encouraging people to stay away from pubs, even if they are individuals who realistically are not going to become offenders? In effect, it’s a high-profile annual anti-pub marketing campaign.